Director of Marketing & Business Development

Serve as the primary external representative and brand ambassador Lead community-based marketing initiatives and private pay campaigns in partnership with Sales and MARCOMM Ensure consistent, professional brand representation across all touchpoints Monitor market dynamics, competitor positioning, and community perception—and adjust strategy accordingly Drive a consistent flow of qualified referrals into Admissions, Sales, and Liaison teams Ensure disciplined handoffs, follow-through, and feedback loops Identify and resolve breakdowns in referral conversion Strengthen internal cross-referral pathways across centers and service lines Build a referral pipeline that is predictable, trackable, and scalable Maintain rigorous CRM discipline (PCC or equivalent) for all outreach and referral activity Track and analyze: Referral sources and trends Conversion rates Lead quality and ROI Deliver consistent reporting and actionable insights to Sales and Marketing leadership Continuously refine strategy based on performance data Growth in active, high-value referral partnerships Volume and quality of qualified community-based referrals Private pay referral growth and contribution to census Referral conversion rates and source retention Community event participation, engagement, and impact Cost per referral/lead Internal cross-referral volume across the continuum Contribution of market-driven content (testimonials, stories, campaigns) Strategic Relationship Leadership Builds and sustains high-impact partnerships that drive referral volume Market Development & Growth Execution