This role exists to own that distinction, create demand across multiple channels, and help turn Chegg Skills into a clearly understood, trusted, and desired brand for learners, employers, and partners. What You'll Own Brand & Positioning • Define and evolve the Chegg Skills brand with clarity and conviction • Create clear brand delineation between Chegg Skills and Chegg's legacy consumer business • Establish a narrative that earns trust with learners, employers, and institutional buyers • Own messaging architecture, voice, tone, and positioning across all channels • Build credibility in a space crowded with noise, skepticism, and look-alike competitors What Great Looks Like in This Role • The market clearly understands what Chegg Skills is and why it matters • Chegg Skills has its own identity, credibility, and momentum, distinct from big Chegg • Sales has consistent, high-quality demand and clear positioning to sell against • Partners see Chegg Skills as a serious, differentiated player • The marketing team moves fast, learns fast, and ships real work • Strategy and execution stay tightly connected to business outcomes Since then, we've expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Chegg Skills, and more to support students beyond their college experience. Life at Chegg: http://youtu.be/Fwf90zgaOLA
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