Director of Marketing & Communications

The role includes overseeing brand management, collaborating with departments, and creating marketing materials to engage diverse audiences. Responsibilities • Develops and oversees all brand identity and management, advertising, promotion, digital marketing (including social media and websites), email marketing, and public relations • Develops and oversees the timely creation and distribution of all marketing materials and communication pieces, including print and digital collateral • Works with outside vendors, such as graphic designers, printers, promotional sales, photographers, and videographers, to create marketing pieces and products that are vibrant, informative, and aligned with brand standards • Manages the organization’s brand identity, ensuring all collateral materials, digital presence, advertising, promotional programs, and signage are aligned with set standards • Leads, creates, manages, and implements multi-year marketing and communications plans, which support the organization’s strategic initiatives • Identifies and leverages cross-marketing opportunities with local, regional, and state partners and constituencies • Develops a robust marketing data strategy to collect audience feedback and assess said feedback to gauge and evaluate the effectiveness and impact of marketing efforts; conduct research on current and future market trends • Collaborates with other department leaders to create marketing and communication strategies for LancasterHistory’s exhibitions, programs, and events • Collaborates with the Development department to help create and fulfill corporate sponsorship benefits and recognize donor, foundation, and/or grant support of initiatives and programs in marketing collateral • Supervises one full-time employee, and guides this employee in their work and tasks as assigned • Actively participates in the overall management of the organization by serving on Leadership Team and as an occasional On-site Administrator (eg. “manager on duty”) • Together with the Director of Operations, tracks marketing expenses, maintains or updates contracts with vendors, and creates an annual marketing budget • Represents LancasterHistory at public events to raise awareness of organization and offerings (i.e. tabling, networking, etc.) • Serves as a representative of the organization within the community and for media appearances • Supports the institutional commitment to elevating diversity and inclusiveness as a core value; and • Assists the Director of Operations and President & CEO in other duties as assigned or as they arise Benefits • Medical, dental, and vision insurance • Generous vacation and holiday allowance • Sick time • The ability to participate in a 401K or 403B retirement plan • Short-term disability