Director of Marketing & Communications

The Director of Marketing & Communications is responsible for developing and executing a comprehensive marketing, communications, public relations, advertising, brand, and audience engagement strategy that advances the Zoo’s mission, strengthens institutional visibility, supports attendance and membership goals, and enhances the Zoo’s reputation across the region. This position leads the Zoo’s external communications, brand positioning, promotional campaigns, digital engagement, media relations, advertising strategy, public relations, and marketing initiatives for exhibits, events, education programs, conservation messaging, membership, community partnerships, and institutional priorities. The Director of Marketing & Communications works closely with the Chief Executive Officer, senior leadership team, Development, Education, Animal Care, Guest Services, Events, Membership, and other internal stakeholders to ensure the Zoo’s public-facing messaging is clear, compelling, mission-aligned, accurate, and brand-consistent. Strong understanding of brand strategy, media relations, public relations, digital marketing, advertising, social media, email marketing, content development, and audience engagement. The physical demands described below are representative of those required to successfully perform the essential functions of this position.