Director of Marketing | Dallas Fair Park

Do you have a strong and creative background in event marketing? Responsibilities • Develop, implement and evaluate marketing strategies to promote concerts/shows and venues • Responsible for the creation, development and implementation of Fair Park strategic marketing and advertising plan • Explore cross-marketing opportunities with between events, area partners and throughout the community • Create and maintain relationships with local, regional and industry media partners and promoters • Collaborate with Fair Park First, city of Dallas and other area stakeholders on promoting and selling Fair Park • Develop and execute marketing plans to promote all artists/tours coming to Dallas • Develop and implement creative campaigns targeting promoters and show organizers to sell Fair Park Dallas as an entertainment destination • Negotiate contracts and implement creative cash/trade proposals/campaigns with media partners including digital, radio, print, TV and outdoor • Create pre-show and post-show guest experiences that draw guests to the venue and surrounding area • Manage internal marketing assets for all events including but not limited to marquees (digital billboards), in-arena digital video boards and ticket giveaways, LED ribbons, posters and more • Develop and execute social media campaigns, email marketing, and promotions to drive sales, fan engagement and brand awareness • Develop and implement creative campaigns to promote premium seating sales • Prepare press releases, pitches and media drops for events and venue initiatives • Write or review copies for news releases, public service announcements, and weekly calendars concerning upcoming events and provides for distribution to the media, business chambers and visitor service bureau • Carefully coordinate activities with all internal departments and external personnel to ensure project success • Create and manage brand voice for both venues on all social media platforms and external marketing effort • Prepare and maintain project budgets, work closely with Assistant General Manager and General Manager on post-show recaps • Collaborate closely with the Box Office to ensure all event aspects are accurate and running accordingly • Research and follow current music marketing trends, venue marketing efforts and implement best practices in the day-to-day activation • Analyze marketing efforts and adjust efforts based on learnings, trends, and activity • Create and implement grassroots initiatives for all events • Project manage Fair Park initiatives in collaboration with Fair Park's Assistant General Manager and General Manager, including division marketing leads • Enhance existing promotional initiatives and develop innovative marketing programs and initiatives to maximize ROI such as third-party partnerships, new media avenues, etc. This includes full-cycle production including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materials • Work with OVG Corporate Partnerships to leverage sponsorship opportunities to increase brand awareness and synergies • Assist in the drafting and preparation of Fair Park's annual Qualitative ReportWorks with OVG Corporate Partnerships to implement and maintain corporate sponsorships for the building in both new and renewal business • Develop self-produced revenue generating events • Recommend changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities • Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs • Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management • Maintain knowledge of trends/best practices and influence the business, project teams and peer groups to constantly innovate and align around an integrated strategy • Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making • Drive the completion key deliverables with strong attention to time, quality, impact and style • Partner with web development team to direct site features, design and goals focusing on customer engagement • Other duties as assigned. Qualifications • Bachelor's Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field • Minimum of 5-7 years of increasingly responsible experience in sales and/or marketing required, preferably with sports facility, convention center, performing arts facility or other multi-purpose public assembly facility • Knowledge of marketing and advertising/sponsorship program development • Knowledge of Public Relations • Knowledge of Website maintenance • Knowledge of federal, state and local regulations • Proficiency with media buying and promotions • Ability to travel locally as required • Ability to work nights and weekends as required • Ability to work with a wide array of client groups, vendors and business partners enterprise-wide • Instruct and assist the current vendor community with social media marketing strategies for their individual business locations on the fairgrounds • Analytical skills to forecast and identify trends and challenges using website analytics • Excellent verbal and written communication skills • Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general public • Working knowledge of mobile, POS and payments to digital menu boards, guest apps and loyalty systems • Digital expertise with various digital channels including website optimization, social media, and data acquisition. • Minimal Travel (< 10%): May be required to travel.