• Analyzing survey data, customer feedback, and market trends to inform strategic marketing decisions. Team Mentorship & Development • Leading and inspiring a team of analysts and market researchers, encouraging exploration of new tools, technologies, and methodologies in the data, analytics, and research fields. • Proficiency in business intelligence tools such as Tableau, with a strong ability to interpret and synthesize data into strategic, actionable insights for clients and internal teams. • Understanding of research tools and practices, including survey platforms (e.g., Qualtrics, Alchemer), market segmentation approaches, and competitive analysis. • 10+ years of professional experience in data analysis, marketing analytics, or market research, with at least 3 years of leadership experience.
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