June 10, 2025

Director of Marketing | Full-Time | Crown Complex

Oak View Group Fayetteville, North Carolina

Overview This position will work with the General Manager to oversee the day-to-day operations of the marketing department to promote the facilities and events while creating and maintaining relationships with media and promotional partners. This role pays an annual salary of $60,000-$70,000 and is bonus eligible. Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays). • Leads the marketing team to develop and engage in marketing, advertising, solicitation, and promotional activities • Serve as press contact, write, and distribute press releases such as media releases, story pitches, interviews, etc • Responsible for the creation, development, and implementation of the Crown Complex marketing and advertising plan • Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives and market characteristics • Supervisory responsibilities include planning, assigning, directing the work of assigned employees and assisting in their day-to-day needs as necessary • Develop marketing plans and strategies for events exercising sound judgment • Oversee and implement marketing plans including the creation of advertising materials, media buying, promotions, grassroots, interactive efforts, and public relations for events • Negotiate, close, and implement media and promotional agreements for the Crown Complex events with promoters and media clients and review and approve agreements presented by the marketing staff • Oversee written letters of agreements including negotiating terms • Responsible for weekly corporate marketing reports and participated in monthly conference calls with other Oak View Group entities • Supervise and create collateral materials such as print ads, promotional pieces, posters, schedules, calendars, and various ticket brochures from concept to completion • Responsible for the management of detailed media budgets, settlement reconciliations, and recap summaries for facility events • Oversee and coordinate marketing efforts between promoters, artist management and local media • Develop, implement and approve media drop and public relations campaigns • Oversee research projects/upcoming shows • Oversee and update website, marquee, and in-arena address systems (including flyers, posters, TV creative • Manage database and email campaigns • Develop new marketing programs and initiatives to maximize ticket sales such as third-party partnerships, new media avenues • Responsible for the development and implementation of annual marketing goals, objectives, policies and priorities • Work in conjunction with Group Sales, Premium Services, and Corporate Partnership managers to maximize revenues.

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