Director of Marketing | Full-Time | Crown Complex

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. This position will work with the General Manager to oversee the day-to-day operations of the marketing department to promote the facilities and events while creating and maintaining relationships with media and promotional partners. Located in the heart of Cumberland County, the Crown Complex is a state-of-the-art, five-venue complex comprised of a 4,500-seat arena, a 9,200-square foot ballroom, a 10,880-seat coliseum, an exposition center with 60,000 square feet of unobstructed space and a 2,440-seat theatre. • Leads the marketing team to develop and engage in marketing, advertising, solicitation, and promotional activities• Serve as press contact, write, and distribute press releases such as media releases, story pitches, interviews, etc• Responsible for the creation, development, and implementation of the Crown Complex marketing and advertising plan• Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives and market characteristics• Supervisory responsibilities include planning, assigning, directing the work of assigned employees and assisting in their day-to-day needs as necessary• Develop marketing plans and strategies for events exercising sound judgment • Oversee and implement marketing plans including the creation of advertising materials, media buying, promotions, grassroots, interactive efforts, and public relations for events• Negotiate, close, and implement media and promotional agreements for the Crown Complex events with promoters and media clients and review and approve agreements presented by the marketing staff• Oversee written letters of agreements including negotiating terms • Responsible for weekly corporate marketing reports and participated in monthly conference calls with other Oak View Group entities• Supervise and create collateral materials such as print ads, promotional pieces, posters, schedules, calendars, and various ticket brochures from concept to completion• Responsible for the management of detailed media budgets, settlement reconciliations, and recap summaries for facility events • Oversee and coordinate marketing efforts between promoters, artist management and local media• Develop, implement and approve media drop and public relations campaigns• Oversee research projects/upcoming shows • Oversee and update website, marquee, and in-arena address systems (including flyers, posters, TV creative• Manage database and email campaigns • Develop new marketing programs and initiatives to maximize ticket sales such as third-party partnerships, new media avenues• Responsible for the development and implementation of annual marketing goals, objectives, policies and priorities• Work in conjunction with Group Sales, Premium Services, and Corporate Partnership managers to maximize revenues. • Responsible for the coordination of marketing between promoters, artist management, and local media including guiding and assisting media buying and marketing of events• Responsible for compilation of all event settlement information including oversite of annual marketing budget• Track, analyze, and compare event sales information, sales by city reports, and the weekly sales report• Responsible for the creation of the Annual report and annual Marketing and Communications plans• Perform all other duties as assigned