Director of Marketing- Hazardous Waste Division

**Who We Are Looking For**

We are looking for a commercially driven, analytical, and self-directed marketing leader ready to own a division outright for the first time — or to take a meaningful step up in complexity and autonomy.

This is a build role. You will inherit a growing, multi-brand, multi-country portfolio without an existing team, and your first task is to bring structure, clarity, and commercial accountability to it. You should be energized rather than daunted by that: comfortable rolling your sleeves up on execution while simultaneously designing the operating model, processes, and eventual team structure that will scale the division.

You thrive where strategy, execution, and cross-functional alignment intersect. You are practical over theoretical, decisive with imperfect information, and confident influencing senior stakeholders without formal authority over them. You are curious about a segment you may not know deeply yet, and willing to become the internal expert on it.

**Role Overview**

Daniels Health is seeking a commercially minded Marketing Director to lead end-to-end marketing strategy and execution for our Hazardous Waste Division across the United States, Canada, and the United Kingdom — a portfolio of three distinct brands serving the non-healthcare hazardous waste segment.

Reporting directly to the Chief Marketing Officer, this role owns market positioning, commercial go-to-market, and measurable pipeline contribution for the division. It sits alongside our Healthcare Waste marketing leadership within a wider global marketing function, drawing on shared digital, design, content, and marketing operations capability while retaining full ownership of divisional strategy and outcomes.

*This position is dedicated exclusively to the hazardous waste segment. It is not a healthcare marketing role.*

**What You Will Do**

**Divisional Strategy & Positioning**

* Own and evolve the marketing strategy for the Hazardous Waste Division and its constituent brands, ensuring alignment to commercial targets and regional market requirements.
* Develop value messaging and positioning frameworks for each brand that reflect current market needs, competitive dynamics, and sales insight.
* Identify and prioritize growth opportunities across brands, regions, and service verticals, applying a clear rationale for where investment is directed and where it is withdrawn.
* Serve as the internal subject matter authority on the hazardous waste market, competitive set, and buyer landscape.

**Commercial Alignment & Revenue Enablement**

* Partner with regional Sales Leadership to develop and execute integrated go-to-market programs that increase pipeline generation and accelerate revenue.
* Build understanding of market trends, revenue and margin characteristics across customer and service verticals, and translate that into refined investment focus.
* Own commercial marketing content for the division — including proposals, sales presentations, capability materials, and RFP support — ensuring consistency, quality, and commercial relevance.
* Drive internal adoption of marketing programs across sales teams: set benchmarks, establish process accountability, and bring stakeholders on the journey.

**Campaign & Channel Direction**

* Define campaign strategy, audience focus, and messaging across all divisional channels, partnering with the Digital and Demand Generation function to execute paid media, SEO, email automation, and conversion pathways.
* Ensure cross-functional alignment with Content, Design, Digital, and Sales to deliver cohesive, high-impact initiatives.
* Maintain clear ownership boundaries: this role owns divisional messaging, audience strategy, and commercial priority; channel execution is delivered in partnership with shared services.

**Analytics, Reporting & Accountability**

* Establish and maintain a reporting framework that measures marketing effectiveness, channel performance, and pipeline contribution for the division.
* Own monthly divisional pipeline reporting, translating data into insight, recommendation, and action for commercial stakeholders.
* Manage the divisional marketing budget with accountability for ROI and investment efficiency.

**Standardization & Integration**

* Build repeatable processes, frameworks, and templates that allow the division to scale without proportional headcount growth.
* Support the integration of newly acquired hazardous waste businesses into a cohesive marketing ecosystem, driving project-level accountability for brand and system integration.
* Identify and operationalize AI-driven and emerging technology solutions that improve campaign efficiency, reporting sophistication, and internal workflow.

**Building the Function**

* Define the future-state structure for divisional marketing, including role scope, sequencing of hires, and capability requirements.
* Recruit, onboard, and develop direct reports as the division scales, with a target team of 2–3 within 12–18 months.
* Establish the working model between this division and the wider global marketing function, including hand-offs, service levels, and escalation paths.

**Success Indicators**

**First 90 Days**

* A working command of the three brands, their markets, buyers, and competitive position, evidenced through a documented divisional assessment.
* Established baseline reporting: current-state pipeline contribution, channel performance, and budget allocation across all three markets.
* Working relationships established with Sales Leadership in each region, with agreed commercial priorities for the year.
* A clear articulation of where the division is under-invested, over-invested, and mis-positioned.

**First 180 Days**

* A divisional marketing strategy and investment plan endorsed by the CMO and regional Sales Leadership.
* A structured reporting and analytics framework live, with KPIs tied to pipeline and revenue contribution.
* At least one integrated campaign launched with measurable early commercial momentum.
* Standardized commercial content assets in place across the three brands.
* A proposed future-state team structure with role definitions and hiring sequence.

**First 12 Months**

* Demonstrable improvement in divisional pipeline contribution attributable to marketing.
* Consistent brand governance and positioning across all three brands and three markets.
* First direct report hired and productive.
* Marketing recognized by Sales Leadership as a commercial partner rather than a service function.

**Candidate Profile**

**Required**

* 4+ years of marketing leadership experience in a commercial, growth-oriented environment, with demonstrated ownership of outcomes rather than activity.
* Proven success developing and mobilizing marketing strategy that directly supports revenue generation.
* Experience operating across multiple brands, regions, or business units.
* Experience managing marketing budgets with strong financial and analytical acumen.
* Proficiency in CRM systems for lead management, data tracking, and performance analysis (Salesforce preferred).
* Strong project management capability with a track record of delivering complex, cross-functional initiatives.
* Demonstrated ability to influence senior stakeholders across Sales, Digital, and Operations without direct authority.
* Comfort operating as a hands-on individual contributor while building toward a team.

**Preferred**

* Experience in industrial, environmental services, logistics, or another considered B2B sales environment.
* Experience supporting international businesses, or exposure to multi-country marketing requirements and regulatory nuance.
* Expertise in email automation platforms (Account Engagement / Pardot preferred).
* Experience with brand standardization across a multi-brand or multi-region organization.
* Experience contributing to M&A or business integration from a marketing perspective.
* Prior experience hiring or building a small team.

**Character Competencies**

* **Leadership:** Positive, collaborative, and able to build strong relationships internally and externally while executing on deliverables.
* **Achievement Drive:** Sets demanding goals for self, dissatisfied with average performance, and sees tasks through irrespective of obstacles.
* **Business Sense:** Identifies opportunities that increase sales and profitability; decisive in terminating activity that is not producing results.
* **Strategic Perspective:** Rises above detail to see patterns, trends, and implications before planning or acting.
* **Planning & Organizing:** Plans priorities and allocates resources well; able to manage multiple, diverse, and conflicting projects.
* **Self-Direction:** Comfortable in ambiguity, willing to make decisions with incomplete information, and able to build structure where none exists.

**Why This Role Is Different**

* You own commercial outcomes for a division, not a channel or a campaign calendar.
* You are building the function, not inheriting it — the operating model and team structure are yours to define.
* You operate across three brands and three countries with direct access to the CMO.
* There is a defined growth path: this role is scoped to expand in scope, team, and remit as the division scales.

**Special Requirements**

This role includes periodic international travel; a valid passport is required. The role requires flexibility to work with stakeholders across multiple time zones.