Director of Marketing - Healthcare

The Staff Pad has partnered with a healthcare organization that specializes in providing non-clinical surgical services for minimally invasive surgical procedures to hospitals throughout the US. Are you ready to lead and innovate in the healthcare marketing space? Join a nationwide provider of surgical support services that partners with hospitals, clinics, and ambulatory surgery centers to enhance patient care and operational efficiency.About the Role: AsDirector of Marketing , you will lead the charge in shaping and executing strategic marketing initiatives that elevate brand presence, drive demand, and support growth across U.S. and global healthcare systems.This is a high-impact, hands-on leadership role for someone who thrives in both strategic planning and tactical execution. You'll oversee a small, high-performing team and work cross-functionally to ensure marketing efforts align with product strategy and business objectives.Key Responsibilities Strategic Leadership : Develop and drive comprehensive marketing strategies aligned with business growth objectives, spanning both domestic and international markets.Team Leadership : Manage and mentor a small marketing team, fostering collaboration, creativity, and accountability.Product Marketing : Craft compelling product positioning and messaging tailored to hospital systems and healthcare decision-makers.Content & Campaign Execution : Create and manage content-driven campaigns (digital, print, and social) to generate awareness and leads.Integrated Campaigns : Execute multi-channel campaigns customized for diverse geographic markets and buyer personas.Lead Generation : Build data-driven lead gen programs using SEO, SEM, social media, and targeted digital strategies.Market Intelligence : Conduct research to understand key customer segments and adapt messaging and tactics accordingly.Cross-Functional Collaboration : Align closely with sales, product, and executive leadership to support go-to-market and commercialization efforts.Analytics & Optimization : Use KPIs and marketing analytics to track performance, optimize strategies, and improve ROI.RequirementsWhat We're Looking For Education : Bachelor's in Marketing, Business, or a related field (Master's preferred).Experience :10+ years of progressive marketing experience, including at least 5 in a senior leadership capacity.Proven experience in healthcare marketing, including product and service positioning to hospital systems.International marketing experience, including market entry and campaign adaptation for global audiences.Technical Skills :Proficiency in digital marketing channels (SEO, SEM, paid media, email, content).Strong campaign management and content creation ability.Advanced use of analytics tools for data-driven marketing decisions.Leadership : Track record of leading and growing effective marketing teams.Communication : Exceptional verbal and written communication skills, especially when targeting complex, B2B healthcare buyers.Execution : Hands-on operator with the ability to execute, iterate, and adapt quickly in a fast-paced environment.Why Apply? This is your opportunity to shape marketing strategy at a company making real change in the healthcare landscape.