Director of Marketing ( Home Improvement)

Director of Marketing

Window Depot USA of Youngstown & Home Team

Youngstown, OH | Full-Time | Leadership Position

Build a Marketing Engine That Changes Lives

Window Depot USA of Youngstown & Home Team is one of the fastest-growing home improvement companies in the region, and we're looking for an exceptional Director of Marketing to lead our next phase of growth. This isn't a traditional marketing role.

We're searching for a strategic leader who understands how every marketing channel works together to create a predictable pipeline of qualified homeowners. You'll oversee digital marketing, traditional advertising, community outreach, face-to-face marketing, lead generation, and our call center while building a world-class customer acquisition system.

If you thrive on data, leadership, creativity, and execution—and enjoy building high-performing teams—we want to meet you.

What You'll Lead:

Digital Marketing

Paid Search (Google Ads)

Meta (Facebook & Instagram)

YouTube

SEO & Local SEO

Email & SMS marketing

Website optimization & conversion rate optimization

Marketing automation

Reputation management

Analytics dashboards and attribution

AI marketing tools and automation

Traditional Marketing

Television

Radio

Direct Mail

Print Advertising

Outdoor Advertising

Community Sponsorships

Home Shows

Events & Expos

Face-to-Face Marketing

Canvassing strategy and leadership

Retail marketing partnerships

Community events

Grassroots marketing campaigns

Neighborhood marketing initiatives

Referral marketing

Ambassador programs

Call Center Leadership

Lead generation strategy

Appointment-setting performance

Coaching and development

KPI management

Script optimization

Conversion improvement

Quality assurance

Scheduling efficiency

What You'll Do:

Develop and execute a comprehensive annual marketing strategy.

Build a predictable pipeline of high-quality leads.

Oversee all marketing budgets and maximize return on investment.

Lead digital, traditional, and grassroots marketing initiatives.

Manage agency and vendor relationships.

Recruit, coach, and develop a high-performing marketing team.

Collaborate with the sales, operations, and executive leadership teams.

Create dashboards to track marketing performance daily.

Optimize every stage of the customer acquisition journey.

Continuously test new marketing channels and innovative growth strategies.

Build systems that allow the company to scale efficiently.

Key Performance Indicators

Success in this role will be measured by:

Qualified leads generated

Cost per lead

Cost per issued appointment

Appointment set rate

Demo rate

Sales conversion rate

Marketing ROI

Revenue generated from marketing

Customer acquisition cost

Call center conversion metrics

Canvassing productivity

Retail partnership performance

Brand awareness and reputation growth

We're Looking For Someone Who:

Has 5+ years of marketing leadership experience.

Has managed multi-channel marketing budgets.

Has experience in home improvement, home services, retail, or direct-to-consumer industries (preferred).

Understands digital marketing platforms and analytics.

Can lead both creative and analytical initiatives.

Is passionate about coaching and developing people.

Makes decisions based on data.

Brings energy, creativity, accountability, and ownership.

Enjoys building systems that scale.

Is highly organized and execution-focused.

Preferred Experience

Experience with:

Google Ads

Meta Ads Manager

Google Analytics

CRM platforms

Marketing automation

Call center operations

Canvassing or field marketing

Lead generation

Home improvement or remodeling

Agency management

AI-powered marketing tools

Why Join Us?

At Window Depot USA of Youngstown & Home Team, we believe marketing is more than generating leads—it's about creating exceptional homeowner experiences and building a trusted brand that transforms homes and improves lives.

You'll have the opportunity to:

Build and lead an elite marketing department.

Influence executive strategy.

Work with an organization committed to innovation and growth.

Make a measurable impact on a rapidly expanding company.

Grow professionally with significant leadership opportunities.

If you're ready to build something extraordinary, we'd love to hear from you.

Apply today and help shape the future of one of the fastest-growing home improvement companies in the region.

Pay: $60,000.00 - $150,000.00 per year

Benefits:

401(k)
Paid time off
Retirement plan

Work Location: In person