Director of Marketing, Interstellar Arc

The Director of Marketing is responsible for driving demand, ticket sales, and long-term brand momentum for Interstellar Arc, Felix & Paul Studios' flagship immersive attraction located at AREA15 in Las Vegas. Beyond awareness and conversion, the Director of Marketing owns the full end-to-end guest journey for Interstellar Arc's Las Vegas location, from first discovery and consideration through purchase, on-site experience alignment, post-visit engagement, and advocacy. • Own the guest marketing journey from discovery through ticket purchase, post-visit engagement, reviews, and repeat visitation • Own daily, weekly and monthly performance reporting across ticket sales, conversion rates, ROAS, and other key metrics • Collaborate with the Director of Revenue & Ticketing to analyze visitor mix (tourist vs local), booking behavior, and seasonality to optimize campaigns • Collaborate with the Director of Revenue & Ticketing to adjust strategy dynamically based on performance, market conditions, and Las Vegas event calendars Advertising, Media Strategy & Execution • Define and lead the paid media strategy for Interstellar Arc Las Vegas across digital, social, search, and local tourism channels • Execute advertising initiatives and/or manage external partners depending on strategy, scale, and performance needs • Develop, review, and approve media plans, budgets, targeting, and creative, whether produced internally or by agencies • Actively manage and optimize media spend and campaign performance on a day-to-day basis, using real-time data and insights • Test, iterate, and refine campaigns to maximize conversion, efficiency, and ROI • Coordinate with AREA15 and local partners on joint media buys, cross-promotions, and shared visibility opportunities Public Relations & Local Visibility • Partner closely with the Public Relations lead to align strategy, messaging, content, and editorial calendars with Interstellar Arc's marketing and commercial objectives • Coordinate PR moments with paid media, content, and social campaigns to maximize reach, consistency, and conversion across the guest journey • Collaborate with the General Manager, Sales team, and Corporate Marketing to support key programming moments, seasonal beats, and experiential updates that drive urgency and repeat visitation