Director of Marketing Job at HiViz Lighting, Inc in Asheville

Whether scrolling through our TikTok channel to see what our team is up to or listening to our company podcasts, The 24/48 and The Supply Line, our goal is to support the first responder as a whole.We’re looking for the type of person who sees a piece of content and thinks “damn, that was AWESOME!” And isn’t afraid to get nerdy with the team about why it struck them, and how they could build on the idea to create something totally out of this world. We’re striving to find a creative mind who has experience leading marketing teams and can use that experience to bolster one of the most relatable brands in the Public Safety industry today – the FireTech Brand.What You’ll Do:- Developing and implementing comprehensive marketing strategies aligned with business objectives.- Leading, mentoring, and inspiring the marketing team comprised of a videographer, graphic designer, and creative marketing specialist.- Planning, executing, and optimizing brand and content strategy, including podcasts, website content, email campaigns, and social media.- Collaborate with sales on events and trade shows, including designing booth experiences, presentations, and marketing materials.- Develop go-to-market strategies for new product launches, ensuring alignment across marketing, sales, and engineering teams.- Manage the company’s CRM system (HubSpot) to optimize customer data, enhance lead nurturing processes, and maximize CRM efficiency and effectiveness.What You Bring to the Table:- 8+ years of marketing experience across multiple dimensions – brand, demand generation, strategy, operations- Deep understanding of brand marketing and social media strategy- Proficiency in data analysis and CRM proficiency (bonus if you’re a HubSpot expert)- At least five years of proven experience managing a team, ideally creatives- Be a team player and a fun person to work with- Love to learn and experiment with new ways to grow the brandInterview Process: We’re a high-performance minded team, and we want to make sure we’re a good fit for you, as much as you are for us! We also know that when you love what you do and you’re well supported, you will do your best work. But above it all, we consider our meaningful mission and healthy culture to be the biggest perk about working at HiViz!Company DescriptionWhy HiViz is a great place to work: it’s about more than the product or the work. We also know that when you love what you do and you’re well supported, you will do your best work.