Director of Marketing & New Business Development

This individual is responsible for developing and executing the agency's annual marketing strategy, managing the MassMedia brand, overseeing all agency marketing initiatives, and driving new business development. Success in this role requires a sophisticated understanding of integrated marketing communications and the ability to apply that expertise to grow MassMedia's brand and business. Developing and executing the agency's annual marketing planServing as the steward of the MassMedia brand, ensuring consistent positioning, messaging, and market differentiationLeading the agency's positioning, messaging, and brand evolutionOverseeing all agency marketing initiatives, including:Website strategy and optimizationContent marketingEmail marketingSocial mediaPublic relationsThought leadershipExecutive visibilityAward submissionsSpeaking opportunitiesCase studiesEvent marketingBrand partnershipsLeading MassMedia's marketing teamLeading MassMedia's annual marketing calendar and campaign executionMonitoring marketing performance and recommending improvements based on analytics and business resultsIdentifying innovative marketing opportunities that strengthen the MassMedia brand and increase awareness Develop and execute the agency's annual business development strategyIdentify and qualify prospective clients aligned with MassMedia's growth objectivesBuild and maintain a healthy pipeline of qualified opportunitiesResearch organizations experiencing growth, leadership changes, acquisitions, funding events, or other indicators of marketing opportunityDevelop relationships with C-suite executives, marketing leaders, and referral partnersSchedule and lead introductory meetings with prospective clientsRepresent MassMedia at networking events, conferences, trade associations, and community organizationsLead and collaborate with agency leadership on proposals, presentations, and RFP responsesMaintain CRM accuracy and business development reportingMeet monthly, quarterly, and annual business development goals Bachelor's degree in Marketing, Communications, Business, or a related fieldSeven or more years of progressive experience in marketing, brand management, business development, or agency leadershipDemonstrated success developing RFP responsesDeep understanding of integrated marketing communications, including advertising, public relations, social media, digital marketing, media planning, creative, content marketing, and brand strategyProven ability to build brand awareness, generate demand, and support business growth through integrated marketingDemonstrated success generating new business and cultivating executive-level relationshipsOutstanding presentation, communication, and interpersonal skillsStrong strategic thinking, business acumen, and problem-solving abilitiesExceptional organizational skills with disciplined follow-throughComfortable representing the agency at networking events, conferences, and evening business functionsEntrepreneurial mindset with a passion for growthIntegrated marketing agency experience is strongly preferred