Director of Marketing & New Business Development

MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.

We're looking for an experienced Director of Marketing & New Business Development to serve as the marketing leader for MassMedia as a company. This individual is responsible for developing and executing the agency's annual marketing strategy, managing the MassMedia brand, overseeing all agency marketing initiatives, and driving new business development. Success in this role requires a sophisticated understanding of integrated marketing communications and the ability to apply that expertise to grow MassMedia's brand and business.

The ideal candidate understands how advertising, public relations, social media, digital marketing, media planning, creative, content marketing, events, and brand strategy work together to build awareness, generate demand, and drive business growth. They are equally comfortable developing marketing strategies, leading brand initiatives, networking with senior executives, and identifying new business opportunities.

DUTIES AND RESPONSIBILITIES:

Agency Brand Leadership

Lead the marketing strategy and execution for MassMedia's brand by:

Developing and executing the agency's annual marketing planServing as the steward of the MassMedia brand, ensuring consistent positioning, messaging, and market differentiationLeading the agency's positioning, messaging, and brand evolutionOverseeing all agency marketing initiatives, including:Website strategy and optimizationContent marketingEmail marketingSocial mediaPublic relationsThought leadershipExecutive visibilityAward submissionsSpeaking opportunitiesCase studiesEvent marketingBrand partnershipsLeading MassMedia's marketing teamLeading MassMedia's annual marketing calendar and campaign executionMonitoring marketing performance and recommending improvements based on analytics and business resultsIdentifying innovative marketing opportunities that strengthen the MassMedia brand and increase awareness

New Business Development

Develop and execute the agency's annual business development strategyIdentify and qualify prospective clients aligned with MassMedia's growth objectivesBuild and maintain a healthy pipeline of qualified opportunitiesResearch organizations experiencing growth, leadership changes, acquisitions, funding events, or other indicators of marketing opportunityDevelop relationships with C-suite executives, marketing leaders, and referral partnersSchedule and lead introductory meetings with prospective clientsRepresent MassMedia at networking events, conferences, trade associations, and community organizationsLead and collaborate with agency leadership on proposals, presentations, and RFP responsesMaintain CRM accuracy and business development reportingMeet monthly, quarterly, and annual business development goals

Sales Leadership

Manage the sales pipeline from lead generation through contract executionCoordinate discovery meetings and qualification callsDevelop meeting strategies and agendasLead a team to collaborate with internal teams on proposals and presentationsLead follow-up communications throughout the sales processTrack pipeline health, conversion metrics, and revenue forecastsProvide regular reporting to executive leadership

Success Metrics

Success in this role will be measured by:

Agency Marketing

Growth and visibility of the MassMedia brandExecution of the annual marketing planWebsite traffic and lead generationThought leadership and media visibilitySocial media growth and engagementSpeaking engagements and industry recognitionAward submissions and winsMarketing campaign performance

Business Development

Qualified opportunities generatedExecutive meetings securedProposal activityNew client acquisitionRevenue generatedPipeline value and conversion ratesStrategic referral partnerships

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related fieldSeven or more years of progressive experience in marketing, brand management, business development, or agency leadershipDemonstrated success developing RFP responsesDeep understanding of integrated marketing communications, including advertising, public relations, social media, digital marketing, media planning, creative, content marketing, and brand strategyProven ability to build brand awareness, generate demand, and support business growth through integrated marketingDemonstrated success generating new business and cultivating executive-level relationshipsOutstanding presentation, communication, and interpersonal skillsStrong strategic thinking, business acumen, and problem-solving abilitiesExceptional organizational skills with disciplined follow-throughComfortable representing the agency at networking events, conferences, and evening business functionsEntrepreneurial mindset with a passion for growthIntegrated marketing agency experience is strongly preferred

Benefits

At MassMedia, you'll play a pivotal role in shaping the future of one of the Southwest's leading integrated marketing agencies. This is a unique opportunity to own the marketing strategy for an established, nationally recognized agency while helping drive its next phase of growth.

Our comprehensive compensations and benefits program includes:

Competitive salaries and opportunity for advancement; we always strive to promote from within! Annual team bonus incentives based on achieving individual and company goalsMedical, dental and visions plans for you and your family and financial protection401(k) plan with 3% company matching program Generous paid time off - up to 4 weeks off each year plus 11 paid holidays and your birthday off! Paid maternity leaveProfessional development, industry training opportunities, and career advancement from within Mileage reimbursement for work-related travelInterested and qualified candidates should apply by submitting a cover letter, resume & salary requirements. Please no phone calls.