Director of Marketing, Paid Media & GEO

Carex is partnering with a technology platform company to hire a Director of Marketing, Paid Media & GEO. Based in Wisconsin or Texas, this person will take ownership of paid media across channels while building a clear strategy for generative engine optimization (GEO) and LLM visibility. This opportunity is suited for someone who can confidently manage campaigns in platforms like Google Ads and LinkedIn, continuously optimize performance, and provide executive-level guidance on how marketing should evolve in the age of AI. The right person brings sharp judgment, strong technical fluency, and the ability to translate data into action. Own paid media strategy and execution across Google, LinkedIn, and other high-performing channels.