This role will develop and implement marketing analytics frameworks, optimize campaign performance, and drive actionable insights to enhance marketing ROI. The ideal candidate will have expertise in Salesforce Marketing Cloud Intelligence (Datorama) or similar platforms, strong analytical skills, and the ability to translate complex data into business strategies. · Strong grasp of budget planning, forecasting, and ROI measurement. · Strong leadership skills with experience managing analytics teams or cross-functional projects. · 10+ years of experience in marketing analytics, performance measurement, or related roles.
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