Director of Marketing Programs

A company is looking for a Director of Marketing Programs to lead the strategy and execution of integrated campaigns focused on generating pipeline and revenue for developer solutions in North America. Key Responsibilities Drive pipeline growth through integrated, multi-channel marketing programs targeting developer and technical audiences Plan, execute, and optimize campaigns using high-intent data and market insights to generate MQLs and revenue opportunities Align marketing with regional sales goals and collaborate with Sales and BDR teams to ensure campaign effectiveness Qualifications 8+ years of experience in B2B technology marketing, focusing on demand generation and pipeline growth Proven success in owning regional marketing programs and achieving measurable outcomes Expertise in multi-channel campaign execution, including digital and paid media Strong understanding of developer and technical personas Data-driven mindset with experience in marketing automation and CRM tools