Director of Marketing & Revenue Operations

We are an established, fast-growing home services company in East Tennessee. Strong reputation. Real revenue. Nationally recognized certifications. A customer base that keeps coming back and refers their neighbors. We are not a startup and we are not a turnaround — we are a well-built company that has outgrown its current marketing infrastructure and needs someone to build what comes next.

This role is not for someone who maintains. It is for someone who builds, measures, and dominates.

We are looking for someone obsessive about performance, uncomfortable with guesswork, and allergic to mediocrity. If you are the type of person who has to be the foremost expert at whatever you put your hands on — who reads the data, finds what others miss, and executes without being nudged — keep reading.

This position is based in Knoxville, TN. We will consider relocation for the right candidate. Candidates must be authorized to work in the United States without sponsorship, now or in the future.

THE ROLE

Director of Marketing and Revenue Operations. You will own the full funnel — from the first time a potential customer sees our name to the moment a job is sold and handed to production. That means marketing strategy, paid digital, vendor accountability, CRM architecture, CSR performance data, lead-to-close tracking, and the reporting infrastructure that ties all of it together into a system the owner can see in real time.

You report directly to the owner. You have real authority and a real budget. You will be expected to know what every marketing dollar is doing within 90 days of starting.

This is not a role where you inherit a working system and maintain it. There is real work to be done, real systems to be built, and real results expected. The person who thrives here will see that as an opportunity, not a burden.

WHAT YOU WILL OWN

- All paid digital channels (Google Ads, Local Service Ads) and full accountability for outside agency and vendor performance — including the judgment to know when to fix a partner and when to replace one

- A complete lead-to-revenue tracking system built from the ground up — from lead source through CSR booking rate, demo rate, close rate, and revenue by channel

- CRM ownership — we use multiple platforms and need someone to evaluate, consolidate, and build a system our team actually uses correctly

- Call tracking and phone system integration — every inbound call attributed, recorded where needed, and feeding clean data into reporting

- Google Business Profile, local SEO presence, and review generation strategy

- A real-time dashboard connecting spend to pipeline to closed revenue — not a monthly PDF, a living system

- Monthly reporting to ownership in plain language tied to business outcomes, not activity metrics

WHAT YOU MUST BRING

- Proven hands-on experience managing paid search at meaningful scale — you know what a well-run account looks like and you can prove it in a live review

- A real attribution or reporting dashboard you personally built — bring it to the interview

- A track record of evaluating, selecting, and holding outside marketing partners accountable — you have fired a vendor and you can explain exactly why

- Direct experience with ServiceTitan or a comparable home services platform — not as a casual user, but as someone who has owned the setup, configuration, or migration

- Working knowledge of call tracking platforms and how to integrate them into a clean reporting stack

- The judgment to identify a genuinely capable third-party marketing partner versus one that sells well and delivers little — this skill is non-negotiable for this role

- Sharp analytical instincts paired with the ability to act on what the data tells you — you find what others miss and you fix it

- Direct, honest communication — you deliver bad news early and you bring a solution with it

WHAT WE OFFER

- $Competitive base salary depending on demonstrated experience

- Performance bonus tied to funnel metrics you help define during the offer process

- Direct access to the owner with real decision-making authority — no layers, no politics

- A company worth building for — dominant local reputation, loyal market, and competitive advantages most companies spend a decade trying to earn

- The budget and the mandate to build this function the right way, from the ground up

HOW WE SCREEN

Our interview process includes a live, in-person skills session — a real account review using actual data and a short whiteboard exercise. No prep required. No take-home assignments. We want to see how you think under real conditions, not how well you prepared.

Answer every screening question attached to this posting. Candidates who skip questions will not be reviewed. We are not looking for perfect answers — we are looking for how you think.

Pay: $95,000.00 - $155,000.00 per year

Benefits:
• Dental insurance
• Health insurance
• Paid time off
• Relocation assistance
• Vision insurance

Application Question(s):
• Are you legally authorized to work in the United States without visa sponsorship, now or in the future?
• You have just been given read-only access to a Google Ads account for a local home services company spending $12,000 per month. Walk us through the first three things you look at and what you are trying to learn from each one.
• Describe the most complete lead-to-revenue tracking system you have personally built or owned. What did it track, what tools did it use, and what decisions did it change for the business?
• Describe a specific marketing or operations problem you found that others had missed. What did you do and what was the measurable result?
• How do you determine whether a marketing agency is genuinely performing versus managing your perception of their performance? What specific things do you check and what do you ask them for?
• Have you owned a CRM implementation, migration, or significant rebuild? Describe the situation, what you changed, and how you got the team to actually use it.
• What is your current or most recent total compensation (base + bonus)? We ask to confirm alignment before scheduling time on both sides.
• Beyond your resume, make the case for yourself. What specifically about your background, your instincts, and the way you operate makes you the right person for this role and not just a qualified one? Answer this in your own words. We read a lot of applications and we can tell the difference.

Work Location: In person