Director Of Marketing Strategy

DIRECTOR OF MARKETING STRATEGY

In The Black Marketing & Consulting | Charleston, SC

You’re not looking for a job.

You’re looking for a place where your thinking actually matters.

Right now, you’re probably in a role where:

You see the gaps, but don’t have the authority to fix themStrategy gets diluted by too many opinionsMarketing is measured by activity instead of impactYou’re executing work you wouldn’t have recommended in the first place

And at some point, you’ve thought:

“We’re getting this wrong.”

This role exists for that person.

ABOUT THE ROLE

• This is not a traditional Director of Marketing role

• You will not be managing a content calendar

• You will not be asked to “just get campaigns live”

• You will not be stuck executing someone else’s thinking

• You will own strategy end to end

At In The Black, we work with established companies doing $5M+ in revenue. They don’t need more marketing. They need direction that actually drives growth.

Your job is to step into those businesses, understand how they make money, identify what’s not working, and build the strategy that fixes it.

Then lead the team and the client to execute against it.

WHAT YOU’LL BE RESPONSIBLE FOR

Leading strategy across multiple client accountsTranslating business objectives into clear, actionable marketing plansIdentifying breakdowns across the full funnel from awareness to closeAligning marketing efforts with how sales actually convertsGuiding clients with confidence, not waiting for directionLeading internal teams with clarity and accountabilityConnecting marketing performance to pipeline, revenue, and ROI

You are not here to contribute ideas.

You are here to own outcomes.

WHO THIS ROLE IS FOR

• Knows they’re underutilized and capable of more

• Has been in the room and recognized when the strategy was off

• Has watched teams chase tactics instead of solving real business problems

• Understands what works, what doesn’t, and where the gaps are

• Has not always had the authority or space to act on those insights

• Has delivered strong work while staying within defined lanes

• Is ready for an environment that expects candor and clear thinking

• Is willing to say what needs to be said, even when it’s not easy

• Has the ability to see what others miss and connect the dots

• Is ready to step in and lead direction, not just execute tasks

WHAT YOU’LL FIND HERE

The ability to speak directly and be heardThe responsibility to own strategy, not just support itA team that executes, but needs strong directionClients who expect leadership, not order-takingThis is a place where your thinking will be used.

And tested.

WHAT THIS REQUIRES

Strong business acumen you understand how companies growExperience leading strategy, not just executing campaignsConfidence to challenge clients and internal teams when neededAbility to simplify complex problems into clear directionOwnership mentality you don’t pass responsibility when things don’t workThis role comes with autonomy.

It also comes with accountability.

WHAT THIS ROLE IS NOT

Not a social media management roleNot a content execution roleNot a “run ads and report results” positionNot a place for passive contributorsIf you’re most comfortable executing someone else’s plan, this won’t be a fit.

HOW WE MEASURE SUCCESS

We don’t measure success by output.

We measure it by impact.

Are we driving qualified demand?Are we improving pipeline and revenue?Are we solving the right problems?Are clients making better decisions because of our work?That’s the standard.

ABOUT IN THE BLACK

We are a marketing and revenue generation firm. We help businesses identify opportunities, build strategy, and execute in a way that drives measurable growth.

We don’t chase trends.

We don’t hide behind metrics that don’t matter.

We focus on what moves the business forward.

If you’ve read this and felt like it put words to what you’ve been thinking, we should talk.

If you’re comfortable where you are, you should stay there.

To apply, please apply by emailing our vice-president of operations at [email protected].