Director of Marketing Strategy

As a senior marketing professional, you will play a pivotal role in driving business growth by developing and executing strategies that strengthen market positioning, expand brand visibility, and deliver measurable results across the full product portfolio and geographic footprint. Key Responsibilities The successful candidate will be responsible for conducting in-depth research on segment ecosystems, including competitors, influencers, regulatory developments, and industry trends to identify risks and opportunities. Additionally, they will design and execute integrated marketing strategies across cement, concrete, aggregates, fly ash, and admixtures with emphasis on commercial and infrastructure customer segments. This includes launching targeted campaigns, product introductions, and sales enablement tools tailored to contractors, producers, developers, and specifiers.