Director of Media Buying and Operations

About Daniel Brian & Associates:

Here at DBA, we are a diverse group of artists, inventors, strategic thinkers, brand architects, bookworms, and innovators who empower brands to change the world. Think about brands that make you smile. Visualize the brands that stand for your greatest ideals – your family, your values, or the active lifestyle you want to live. Consistently driven by a passionate purpose, these brands earn emotional connections beyond the transaction and consistently dominate in market share and sales. The work we produce outwardly is a direct reflection of the family atmosphere we have created within. We strive to empower each other as we grow our own brand.

With a growing roster of well-known national and regional clients, we are now looking to fill our next important role:

Director of Media Buying and Operations

Role Overview:

The Director of Media Buying and Operations is responsible for overseeing the operational execution, optimization, and support of digital advertising campaigns across multiple platforms. This role serves as the bridge between media strategy, campaign execution, reporting, and platform administration, ensuring campaigns launch accurately, perform efficiently, and deliver measurable results.

You will manage the day-to-day operations of paid media initiatives while collaborating closely with internal media buyers, platform representatives, analytics partners, account teams, and leadership. Success in this role requires exceptional organization, technical aptitude, problem-solving skills, and a passion for continuous improvement.

This position is ideal for someone who enjoys building efficient processes, solving complex media operational challenges, and enabling a high-performing media team.

How You Will Contribute:

Manage the operational execution of paid media campaigns across platforms including Google Ads, Meta, LinkedIn, TikTok, Snapchat, and other digital advertising channels.Monitor campaign pacing, budgets, and performance to identify optimization opportunities and operational risks.Manage the Media Operations team, providing a point of escalation and support for day-to-day operations.Prepare campaign performance reports and provide actionable insights to internal teams and stakeholders.Participate in campaign strategy discussions and performance reviews to support ongoing optimization efforts.Present campaign results, answer performance-related questions, and communicate recommendations clearly.Onboard new advertising accounts and ensure all required platform configurations are completed accurately.Configure billing profiles and payment methods across advertising platforms.Implement and maintain conversion tracking, pixels, and Google Tag Manager (GTM) configurations.Coordinate with third-party vendors and technology partners to resolve tracking, attribution, and reporting issues.Troubleshoot Google Analytics 4 (GA4) discrepancies and assist with reporting accuracy.Support dashboard integrations and marketing reporting platforms through vendor coordination and issue resolution.Manage relationships with advertising platform representatives to stay informed of platform updates, beta opportunities, and best practices.Process, reconcile, and submit advertising platform invoices while coordinating with the finance team.Maintain organized documentation of media operations processes and platform configurations.Oversee media operations workflows, priorities, and team deliverables to ensure projects remain on schedule.Support the day-to-day execution of media buyers by removing operational roadblocks and ensuring platform readiness.Coordinate recurring department meetings, office hours, and operational planning sessions.Continuously identify opportunities to improve workflows, automation, reporting, and operational efficiencies.Stay current on emerging advertising technologies, platform updates, and industry trends through ongoing professional development.

SUPPORT DUTIES:

Participate in weekly strategy, planning, and optimization meetings.Collaborate cross-functionally with media, analytics, finance, and client service teams.Lead the onboarding of new team members by documenting processes and providing operational guidance.Support new business initiatives by preparing platform information, operational recommendations, and implementation plans.Maintain accurate documentation of advertising accounts, platform access, and operational procedures.Contribute to department process improvements and standard operating procedures.Prioritize multiple projects while maintaining exceptional attention to detail and meeting deadlines.Perform additional media operations responsibilities as assigned.Works a minimum of three days in the office per week

PREFERRED SKILLS AND KNOWLEDGE:

3+ years of experience in digital media operations, paid media, or digital marketing.Hands-on experience with Google Ads, Meta, LinkedIn, TikTok, Snapchat, or similar advertising platforms.Working knowledge of Google Tag Manager (GTM), Google Analytics 4 (GA4), and conversion tracking.Understanding of key digital marketing metrics such as ROAS, CPA, CPC, CPM, CTR, and campaign pacing.Strong analytical, organizational, and problem-solving skills with exceptional attention to detail.Ability to manage multiple priorities and meet deadlines in a fast-paced environment.Excellent written and verbal communication skills.Proficiency with Google Workspace and Microsoft Office, particularly Excel.Google Ads, Google Analytics, Meta Blueprint, or other digital marketing certifications are a plus.

PERSONAL ATTRIBUTES:

Live our values: Celebration Inspires Excellence - Honor is for Everyone - Integrity Always Wins - Love is Our Only Rule - Disruption is a Good ThingStrong organizational, communication, time management, and problem-solving skillsDetail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environmentWillingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunitiesStrong interpersonal skills and the ability to get along with teammatesYou will be both creative and analytical – above all, you will be open to new ideas and not afraid to learn and challenge the normYou will have a passion for what you do