Director of Media Strategy

Location3 is looking for a Director of Media Strategy to lead audience‑first, full‑funnel media strategy across enterprise, franchise, and multi‑unit brands. Audience and journey strategy • Develop and evolve audience frameworks, segmentation models, and personas that support enterprise and franchise growth models • Design cross‑channel consumer journey strategies that reflect how audiences build intent, convert, and re‑engage across the funnel • Lead audience development initiatives using first‑party data, platform insights, research, and behavioral signals • Apply a deep understanding of conversion dynamics, including how and when media influence is most impactful • Partner with CRM and analytics teams to connect lifecycle strategies across paid and owned touchpoints Enterprise and local strategy • Design scalable media strategies that support franchise and multi‑unit business models while maintaining local relevance • Ensure strategies drive both brand‑level growth and location‑level outcomes such as leads, visits, calls, bookings, and local conversions • Partner with paid and organic teams to operationalize programs that can deploy consistently across hundreds or thousands of locations • Build frameworks that account for market maturity, competition, seasonality, and local demand patterns What You Will Bring • Eight or more years of experience in paid media, audience strategy, or integrated marketing across complex, multi‑channel programs • Deep understanding of cross‑channel media planning across search, social, programmatic, CTV, and emerging platforms • Strategic fluency in major advertising platforms such as Google Ads, Meta, LinkedIn, TikTok, and leading DSPs • Strong measurement and analytics literacy including GA4 interpretation, KPI definition, UTM governance, attribution concepts, and experimentation frameworks • Experience developing audience strategies including personas, segmentation models, first‑party data activation, suppression logic, and full‑funnel journey mapping • Ability to architect media plans that clearly define budget allocation, channel mix, sequencing strategies, testing agendas, and forecasted business outcomes • Understanding of how creative and messaging strategy intersect with audience behavior, journey stage, and platform context • Strong communication and storytelling skills with the ability to translate complex performance data into clear, executive‑ready recommendations • Experience supporting enterprise, franchise, or multi‑unit business models and scaling national strategies into effective, measurable local execution We help enterprise and multi‑location brands improve performance through scalable, data‑driven marketing solutions.