Director of Membership & Marketing

Job Overview:

The Director of Membership & Marketing will work with the CEO and the MPA team to develop and execute membership and marketing plans and materials for the association, relating to meeting goals in the following areas: membership retention and recruitment, publications and advertising sales, social media, and external relations. The Director of Membership & Marketing serves as the primary resource for membership, marketing, and communications for all MPA programs and services.

Responsibilities Include:
• Develop and oversee revenue and expense line items in the budget related to membership and marketing.
• Develop member recruitment, new member orientation, and retention strategies.
• Develop an annual membership growth plan.
• Serve as staff liaison to committees and task forces as they relate to membership and marketing
• Develop and implement marketing campaigns and manage the creation of supporting deliverables and marketing collateral for various programs, products, and services, including membership and event marketing.
• Develop professional, comprehensive, and effective print and/or electronic marketing and communications vehicles, to include brochures, press releases, meeting brochures and programs, presentations, proposals, etc.
• Design and implement public relations initiatives to promote members and the profession throughout the state.
• Analyze membership and marketing data to assess goals and forecast needs.
• Review and maintain the MPA website to ensure that it fulfills marketing goals and objectives.
• Manage association’s social media presence, includes posting content daily, monitoring the profession’s partners and members, and engaging with stakeholders.
• Manage association’s marketing efforts, including writing, design and delivery of content for events, membership and general information.
• Manage preparation and distribution of press releases.
• Manage all outsourced contracts for printing, marketing and publication production.
• Oversee the membership and marketing team.

Other duties as needed to accomplish responsibilities.

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Work Location: In person