Director of Network Marketing and Enablement

Director of Network Marketing and EnablementPerform[cb] | Full-Time | RemoteAbout the RoleThis is Perform[cb]'s first dedicated marketing role focused entirely on the publisher and affiliate partner side of our marketplace, the Outcome Engine. Now, in addition to strategically finding ways to bring the some of the largest and most sophisticated brands in a variety of verticals to the Outcome Engine, the marketing team is tasked with engaging and bringing in even more distribution partners (media buyers, publishers, app-based monetization platforms, programmatic buyers, reward platforms, and similar performance-marketing channels). You'll be the one leading that charge.This is an individual contributor role reporting directly to the Head of Marketing. You'll be responsible for defining the strategy and executing the programs that make the Outcome Engine the destination for performance-driven partners who leverage proprietary distribution, technology, data, and creative expertise to drive outcomes. That means building from scratch in some areas, managing and improving what already exists in others, and always thinking about what will resonate with a savvy, scaled partner audience that knows the industry inside and out.This role is a growth opportunity for someone who has a solid foundation in performance marketing and wants to own and build a function. You don't need to have all the answers on day one — but you do need to understand the space and be excited to define what partner and network marketing looks like at Perform[cb].What You'll DoStrategy & Program DevelopmentCollaborate with the Head of Marketing and Partner Development team, to develop Perform[cb]'s partner marketing strategy — messaging framework, positioning, and channel approach for the publisher/affiliate audienceBuild strategic programs and campaigns designed for specific, named, partner targets, and drive awareness, engagement and recruitment pipeline from concept through executionFor current partners, create relevant, creative promotional strategies to engage them, and increase their activities with brands they already work with. Also create compelling reasons for them to work with additional brands in our marketplace.Content & CommunicationsCreate and manage current and prospect partner-facing Outcome Engine content and communications: newsletters, social posts, announcements, and campaign messaging tailored to key partner verticalsDevelop messaging that speaks authentically to partners demonstrating how the Outcome Engine creates new opportunities and delivers proven offers that will lead to their successProgram ManagementManage and optimize existing partner marketing ABM programs while building new ones in parallelTrack performance across partner marketing initiatives and report on what's working, what's not, and what's nextStay current on trends, platforms, and conversations in the affiliate and performance marketing ecosystemWhat You Bring5+ years in marketing, with meaningful exposure to affiliate, publisher, or performance marketingExperience in the performance marketing or affiliate marketing industry is strongly preferred — deep understanding how publishers, media buyers, and affiliate networks operate is a genuine differentiator in this roleExperience with targeted account-based marketing (ABM) or key account marketing tactics is a plusComfort across marketing and communications platforms: email, social media, CRM, paid media, etc.Strong writing and communication skills — you can craft a message that actually lands with a performance-savvy audienceFamiliarity with industry events and channels where affiliate and performance marketing professionals gather (Linked In, industry newsletters, conferences,…