The successful candidate will be responsible for leading and overseeing all SEO and SEM campaigns, ensuring the overall advertising budget is optimized for a positive ROI, and utilizing data-driven insights to forecast trends and adjust strategies. The role demands a strategic thinker with a proven track record in driving successful digital advertising campaigns, particularly within the healthcare sector.Applicants for the Director of Online Advertising position at the company should hold a Bachelor’s degree in marketing, business, or a related field, and have a minimum of 5 years' experience in online advertising, with a specific focus on the healthcare industry. The role requires a candidate with a deep understanding of the healthcare sector, strong leadership and management skills, and the ability to inspire a high-performing team. Proficiency in budget management, forecasting, and a strong analytical skill set are essential. Excellent communication and presentation skills are also a must.
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