The successful candidate will be responsible for leading and overseeing all SEO and SEM campaigns, ensuring the overall advertising budget is optimized for a positive ROI, and utilizing data-driven insights to forecast trends and adjust strategies. Collaboration with cross-functional teams to create engaging digital content is essential, as is staying abreast of emerging digital advertising trends and technologies in the healthcare industry. Applicants for the Director of Online Advertising position at the company should hold a Bachelor’s degree in marketing, business, or a related field, and have a minimum of 5 years' experience in online advertising, with a specific focus on the healthcare industry. Proficiency in budget management, forecasting, and a strong analytical skill set are essential. The ideal candidate will have a proven track record of delivering strong ROIs on digital advertising campaigns, be adept at problem-solving, and have the ability to manage multiple projects while maintaining attention to detail and meeting deadlines.
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