A company is looking for a Director of Paid Media to manage and scale its performance marketing portfolio. Key Responsibilities Build, scale, and optimize SEM campaigns across Google Ads and Bing Run full-funnel paid social campaigns across platforms like Meta and TikTok Launch and manage programmatic and Connected TV campaigns while optimizing cross-channel performance Required Qualifications 5-10+ years of experience in performance marketing Experience managing ad spend of $500K+/month with measurable ROI Proficiency in Google Ads, Meta Ads, TikTok Ads, and DSPs Familiarity with analytics tools such as Looker Studio and GA4 Ability to operate independently while collaborating with cross-functional teams
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