Director of Paid Media

This is a hands-on role focused primarily on Google Ads and performance media, with full ownership over campaign strategy, optimization, and outcomes. You will be responsible for the full lifecycle of complex paid media programs, from account architecture and bidding automation to attribution strategy and full-funnel performance optimization. Key Responsibilities Design, execute, and optimize sophisticated Google Ads strategies across Search, Display, PMax, Shopping, and YouTubeBuild full-funnel paid media programs aligned to client goals, audience intent, and conversion pathsOwn account architecture, keyword strategy, audience development, creative alignment, and landing page performance 5+ years of hands-on paid media experience, with deep expertise in the Google Ads ecosystemProven success managing complex, performance-driven accounts across both B2B and B2CExpert-level knowledge of Google Ads, Google Ads Editor, GA4, and Google Tag ManagerStrong analytical rigor with experience navigating attribution models and performance tradeoffsAbility to think strategically while remaining deeply involved in executionExceptional communication skills and the ability to clearly articulate complex strategiesHighly organized, detail-oriented, and comfortable managing multiple prioritiesA true “can-do” mindset with the ability to pivot quickly based on performance data or market volatilitySomeone who is curious, has fire in the belly, likes to have fun and is always looking to deliver outstanding results Nice to HaveExperience with Meta Ads, Microsoft Ads, or additional paid media platformsFamiliarity with CRM platforms and offline conversion trackingExperience leveraging AI-driven tools for bidding, forecasting, or performance analysisExperience with UX and CRO to improve landing page performanceGoogle Ads, Analytics, or related platform certificationsSEO experience