Director of Paid Media

A company is looking for a Director of Paid Media to lead and expand their paid media initiatives. Key Responsibilities Serve as the primary point of contact for senior-level clients, providing strategic guidance on paid media initiatives Design and execute comprehensive paid media campaigns across various platforms while overseeing campaign performance and optimization Build and mentor a team of paid media specialists, fostering a collaborative and innovative work environment Qualifications Bachelor's degree in marketing, advertising, communications, or a related field; advanced degree or certifications preferred 10+ years of experience in digital marketing, focusing on large-scale paid media campaigns Proven success in budget management and campaign optimization to drive ROI Deep expertise in platforms such as Google Ads, Meta Ads, and programmatic media, along with proficiency in analytics tools Exceptional leadership skills with experience in mentoring high-performing teams