Director of Paid Media, Social & Influencer Marketing

****Director of Paid Media, Social & Influencer Marketing******Position Summary****:****Drive Growth Through Modern, Social-first Media Leadership**We are seeking a dynamic and forward-thinking **Director of Paid Media, Social & Influencer Marketing** to lead Cuisinart’s full-funnel media ecosystem. This role sits at the intersection of **brand building and performance marketing**, responsible for accelerating growth by transforming how we connect with consumers across paid and owned channels. You will define and execute a modern, data-driven, social-first media strategy that fuels demand, strengthens brand equity, and maximizes marketing ROI across an increasingly complex consumer and retail landscape. This is a high-impact leadership role for a marketer who combines **strategic vision, analytical rigor, media expertise and creative instinct**—and thrives on building both brands and business results. The role **partners cross-functionally with brand, creative, product, trade and retail media**, and builds high-performing internal teams by fostering a culture of experimentation, collaboration, and continuous improvement.  **Key Responsibilities**:

**Growth & Media Strategy**

* Define and lead Cuisinart’s integrated, full-funnel media strategy to drive **consumer acquisition, engagement, and revenue growth**
* Translate business objectives into clear, actionable media plans that balance **brand building and performance outcomes**, with emphasis on a **social-first approach**
* Identify new growth opportunities across platforms, formats, and emerging technologies (including AI-driven targeting and personalization)

**Campaign & Channel Leadership**

* Oversee cross-channel campaign strategy, activation, and optimization across paid digital, social, programmatic, search, and emerging media
* Ensure campaigns are powered by **audience insights, real-time performance data, and rigorous testing frameworks**
* Continuously improve media effectiveness, driving gains in **efficiency, conversion, and scale**

**Social and Influencer Ecosystem**

* Lead a cohesive social and influencer strategy spanning **organic content, creator partnerships, and paid amplification**
* Shape Cuisinart’s voice and presence across platforms, building **brand affinity, cultural relevance, and community engagement**
* Guide agencies and internal teams in developing breakthrough content that connects creatively and performs commercially

**Cross Functional Leadership & Agency / Budget Management**

* Build, lead, and inspire a high-performing team of digital marketers, elevating capabilities across media, social, and analytics
* Partner cross-functionally (Brand, Creative, Trade, eCommerce, Retail Media) to deliver integrated, consumer-first marketing programs. Champion and drive knowledge sharing and best practices across teams.
* Manage and optimize a significant media budget, ensuring investments are aligned to **highest-return opportunities**
* Lead agency relationships to deliver best-in-class strategy, execution, and innovation

**How Success Is Measured**

* Growth in **revenue, market share, and customer acquisition**
* Improvements in media **ROI / ROAS and marketing efficiency**
* Increases in brand **awareness, consideration, engagement, and consumer affinity**
* Advancement of Cuisinart’s **digital and data-driven marketing capabilities**

**Qualifications/skills****:****Leadership & Strategy**

* Proven ability to define and execute **high-impact media and digital strategies** that deliver measurable business results
* Strong commercial mindset with experience linking marketing performance to **business outcomes**

**Media & Digital Expertise**

* Deep expertise across **paid media, social, influencer, and performance marketing ecosystems**
* Experience managing complex, multi-channel campaigns across **digital platforms, retail and eCommerce**

**Data & Analytics Fluency**

* Advanced proficiency in **analytics, attribution, and performance optimization**
* Experience leveraging data, insights, and AI-driven tools to inform decisions and improve outcomes

**Cross-Functional Influence**

* Strong collaborator with the ability to align diverse stakeholders and drive integrated execution
* Excellent communication skills, with the ability to present insights and recommendations to **senior leadership**

**Team Development**

* Experienced people leader who builds high-performing teams and fosters a culture of **innovation, accountability, and agility / continuous improvement**

 This is an opportunity to s**hape the future of marketing at one of the most trusted brands in the kitchen**—redefining how we engage consumers, scale growth, and bring innovation to life through modern media.You won’t just run campaigns—you’ll help build the **next generation of Cuisinart marketing**.**Environmental Factors****:**

* Working conditions are normal for an office environment.
* Must be able to sit for extended periods of time.
* Must be able to use computer keyboard and view a monitor for extended periods of time.
* This role requires on-site presence in our Stamford CT location Monday - Thursday and remote on Friday.

**What we offer****:**

* Comprehensive Medical/Dental/Vision plans
* Generous Paid Time Off Programs
* Life & Disability Insurance
* FSA/HSA/Dependent Care FSA
* Paid Parental Leave
* 401k and company match
* EAP & Employee Wellness Programs
* Volunteer Days Paid Time Off
* Free breakfast and lunch in the Stamford office

 Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for?  We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!