Director of Paid Media, Video

Manage communication programs associated with marketing, Intranet, Web site, corporate identity, corporate communications, social media, direct mail and email. Work with manager and senior management to assist with the formulation of short- and long-term business communication strategies. Manage and train content/social media staff; provide support, and policy development of staff; review performanceJob Duties and Responsibilities (Essential Job Functions)Develop and manage social media content calendar and assist with marketing and corporate communications plan. Coordinate work of outside agencies, freelancers and vendors and administers appropriate marketing and advertising programs.Assist with the preparation of budget proposals, estimate expenditures connected with advertising and marketing programs, review all costs connected with approved programs and manages to budget.Analyze cost and effectiveness of all forms of media associated with communications programs and recommend media to be used.Manage the editorial calendar and monitor trends throughout the yearOversee reputation management of brand in social media.Develop and monitor content for adherence to the brand voice, style and tone;Plan and direct the design of creative materials. Take personal initiative for technical and professional development.Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.QualificationsEducation:Bachelor's degree in marketing, communications, business administration, journalism, or related field; or equivalent work experience.Experience:Four to six years of communications/marketing experience.Two to three plus years of managing and executing social media strategyTwo plus years of demonstrated supervisory experience.Knowledge and Skills:Strong personal computer skills.Excellent oral and written communication skills, including presentation skills.Strong knowledge of major social media platforms, editing tools, best practices, and trends.Proven ability to edit writing and proofreading contentProven ability with copywriting for marketing messages, taglines, etc.Project management skills; ability to prioritize and handle multiple issues and projects concurrently.