Director of Paid Search Marketing

A company is looking for a Director of Paid Search & Conversion Rate Optimization. Key Responsibilities: Manage and optimize paid search campaigns, including budget allocation and performance tracking Lead conversion rate optimization efforts, focusing on landing page performance and user experience Collaborate with cross-functional teams to align paid strategies with business goals and report on campaign performance Required Qualifications: Minimum of 4 years of experience in Paid Search Marketing (SEM/PPC), with at least 1 year in a leadership role Deep expertise in Google Ads, including various campaign types Proven experience managing significant advertising budgets and achieving measurable growth Experience in landing page optimization and conducting experiments Strong analytical skills and proficiency in data analysis tools