Director of Paid Social

As the Director of Social Media, you will lead a team of social media analysts and own the overall performance, operations, and outcomes of the department. You will partner closely with Social Media Division Manager(s) to drive client success, oversee new hire development, manage onboarding of new clients, and support the continued growth and efficiency of the team. Lead, mentor, and develop a team of 10+ social media analysts, including conducting 1:1s, managing performance, and setting clear expectations on deliverables and deadlinesIdentify performance gaps across accounts and analysts, providing strategic direction and corrective action plansInterview and hire new talent into the departmentOwn and enforce QA, performance, and process standards, ensuring all SOPs, documentation, and training materials are accurate and consistently followedManage team bandwidth through monthly capacity planning and resource forecasting to ensure proper account allocation and scalability for new client growthMonitor and manage daily department budget pacing and task execution to ensure alignment with goals and deadlinesSupport Division Manager(s) in training, account analysis, note audits, and monthly client callsCollaborate with internal teams and operations leadership to improve processes and drive operational efficiencyOversee the onboarding of all new accounts, ensuring accurate and timely launchesAssist the Sales Director and Account Managers in new client proposalsLead team trainings, department meetings, and daily stand-upsBuild and manage relationships with platform representatives (Meta, TikTok, etc. Experience in automotive, legal, and/or medical verticals3+ years of management experience leading teams of 5+ individuals, including training, mentoring, and driving accountability.Strong understanding of digital marketing best practices Exceptional written and verbal communication skills, with the ability to confidently present performance, strategy, and insights to internal teams and executive stakeholders.Strong analytical skills and attention to detail with the ability to interpret data and actionable insights.Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)Ability to build and maintain strong client relationships while partnering closely with Account Managers and resolving escalations as neededProven ability to identify issues and proactively implement process improvements and scalable solutionsAbility to effectively manage team bandwidth, prioritize workload, and ensure efficient resource allocationProven ability to adapt to change and thrive in dynamic, fast-paced environments Experience in LinkedIn, TikTok & Twitter ad management is a plusMeta Blueprint Certified in Media Buying or Media Planning.Google Certifications (Google Analytics and/or Google Ads)SEM/PPC experienceSEO Experience Programmatic and CTV Experience