Director of Paid Social Advertising

A company is looking for a Director of Paid Social Media Advertising. Key Responsibilities Lead and scale the paid social strategy across various platforms Develop, test, and optimize performance-driven campaigns focused on client acquisition and ROI Build and mentor a high-performing paid social team while implementing advanced measurement strategies Required Qualifications 5+ years of experience in paid social advertising, with at least 2 years in a management role Deep expertise in major social platforms and familiarity with emerging channels Strong background in audience segmentation, bidding mechanics, and creative testing Proven ability to run advanced measurement frameworks and interpret complex performance data Track record of scaling campaigns and budgets while delivering measurable business outcomes