Director of Performance Marketing

A company is looking for a Director of Performance Marketing to lead and scale performance marketing efforts. Key Responsibilities Optimize performance and ROI by using data to track trends and manage budgets Scale SEM and Meta advertising efforts to drive predictable client acquisition Enhance data and tech capabilities by partnering with various teams to improve tracking and data capture Required Qualifications 10+ years of relevant work experience in D2C healthcare marketing 5+ years of experience leading teams in a player/coach capacity Deep expertise in SEM and Meta advertising Experience in healthcare marketing and navigating policy restrictions Highly analytical with a strong ability to use data for decision-making