A company is looking for a Director of Performance Marketing. Key Responsibilities Develop, launch, and manage paid media programs across various digital platforms Own performance forecasting, budget allocation, and campaign strategy in collaboration with other teams Monitor and analyze campaign performance to improve ROI and conversion quality Qualifications & Experience 7+ years of experience in B2B digital marketing focusing on paid media performance Proven success managing multi-channel campaigns either in-house or at a marketing agency Strong analytical skills with familiarity in marketing analytics platforms Hands-on experience with ad platforms including Google Ads and LinkedIn Campaign Manager Understanding of full-funnel performance metrics and attribution models
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