Director of Performance Marketing

Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels-from ChatGPT to The Wall Street Journal to TikTok. The Director of Performance Marketing leads the strategic vision, portfolio performance, and execution alignment across Avenue Z's Managed Services division. This Miami-based, in-office role is a results-driven strategy position, not a people management role. Key Responsibilities: • Define and drive the strategic growth vision across Managed Services accounts • Build structured CRO roadmaps, including testing prioritization and execution sequencing • Lead landing page ideation aligned with traffic intent and funnel stage • Conduct deep data analysis across paid, site performance, retention, and conversion metrics • Identify scaling constraints and optimize accounts to become CRO-ready • Create and refine discounting, bundling, and promotional strategies to improve contribution margin • Align cross-functional pods (PM, CRO, Design, Development, Marketing) around strategic priorities • Build and maintain a centralized portfolio visibility system (green vs. red accounts) • Share performance wins, insights, and scalable frameworks across accounts • Identify strategic upsell opportunities (increasing the scope of execution) while blocking unnecessary upsells when disciplined scaling is required. Qualifications • Proven experience scaling at least one 8-figure ecommerce brand ($10M+ annual revenue) • Demonstrated ownership of full-funnel growth strategy across paid media, CRO, retention, and onsite optimization • Direct experience building and executing structured CRO roadmaps, including A/B testing frameworks and landing page optimizationE • xperience identifying and removing scaling constraints across acquisition, conversion, and retentionDeep understanding of ecommerce contribution margin, LTV, CAC, MER, and profitability modelingHands-on experience analyzing performance data and translating insights into strategic action • Experience optimizing discounting, bundling, and promotional strategies without eroding marginExperience aligning cross-functional teams around performance priorities (without necessarily being a direct people manager) • Demonstrated ability to identify when a service or channel is hurting performance and confidently recommend restructuring or reallocation