A company is looking for a Director of Performance Marketing to lead its paid and digital growth initiatives.
Key Responsibilities
Own and manage the paid media strategy and budget, optimizing for performance and return on ad spend
Lead website performance and digital engagement strategies to enhance conversion rates and user experience
Develop and execute integrated growth campaigns across the customer lifecycle using AI tools and data-driven insights
Required Qualifications
8+ years of performance marketing experience, with at least 3 years in a senior leadership role in a B2B SaaS environment
Deep experience in B2B vertical SaaS marketing and managing pipeline and revenue targets
Proven expertise in AI-native and agentic search strategies
Demonstrated success in managing significant budgets for paid media across various platforms
Strong analytical skills with experience in building attribution models and data-driven decision-making
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