Director of Performance Marketing

As part of True Independent Holdings and Meet The People, this is an exciting chance for a driven digital marketing leader to thrive in a fast-paced environment where you can transform media strategies into powerful revenue engines. You'll have the opportunity to lead, mentor, and expand teams while fostering trusted partnerships with senior client stakeholders to influence business outcomes. Client Leadership & Commercial Growth: Drive performance outcomes across a range of clients, ensuring accountability to revenue, CAC/CPA, and ROAS targets.Establish strong senior client relationships, positioning our agency as a strategic partner.Lead new business initiatives, pitches, and organic growth opportunities focused on performance-driven services.Identify growth opportunities across the holding company's capabilities.Performance Strategy: Design and supervise full-funnel strategies specific to ecommerce and lead generation, ensuring effective integration between upper and lower funnel investments.Develop innovative audience strategies and measurable testing frameworks.Conduct account audits to identify and address performance stagnations.Channel & Platform Leadership: Oversee execution across key performance channels including paid search and paid social, with a focus on maintaining deep expertise across essential platforms.Champion advanced capabilities such as feed optimization and creative testing strategies.Data, Measurement & Martech: Own the measurement framework encompassing various tools and models while building systems that connect media investment to measurable business outcomes.Foster a culture of experimentation and data-driven optimization.Team Leadership & Culture: Build and mentor high-performing teams, instilling a challenger mindset that encourages innovation and proactive testing.Act as a hands-on leader, providing both strategic oversight and practical expertise.Operational & Financial Leadership: Manage portfolio-level performance, ensuring accountability to client KPIs and operational efficiency.Collaborate with executive leadership on resource and staffing strategies to support scalable growth.Interdepartmental Collaboration: Work closely with various teams within the holding company to deliver cohesive, cross-channel strategies that align with broader objectives.Qualifications: 8+ years of performance marketing experience with a focus on leadership roles within an agency environment.Demonstrated success in scaling ecommerce and/or lead generation businesses through strategic media initiatives.Proficient in advanced analytics and marketing technology.Exceptional leadership, strategic thinking, and communication abilities.Total Perks Package: A chance to be part of a growing success story.Significant opportunities for professional development and recognition.Flexible Time Off policy and paid holidays, including agency closure from Christmas Eve to New Year's Day.Comprehensive insurance coverage, 401(k) retirement plan, and work/life benefits, enhancing employee wellbeing.This position offers the flexibility of a hybrid work schedule and a fun, collaborative environment that supports continuous growth.