June 16, 2026

Director of Performance Marketing

Crumbl Provo, Utah

In this critical leadership role, you will own the strategy, execution, and scaling of an 8-figure performance marketing budget across both Web and Mobile App environments. You are a deeply data-driven "quant marketer" who is just as comfortable debating incrementality models and LTV:CAC payback periods as you are navigating the complexities of the modern ad tech stack. You understand exactly how data flows from an ad impression to a backend database, and you know how to leverage that data to drive aggressive, profitable growth. You know the inner workings of the ad algorithms, not just the front-end dashboards. It is now the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada.

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