Director of Performance Marketing

Director of Performance Marketing

About the Company

Join a rapidly expanding eCommerce gifting company that is committed to achieving scalable, efficient growth.

Industry
Retail

Type
Privately Held

About the Role

We are looking for a talented and innovative Director of Performance Marketing to spearhead our paid acquisition initiatives. This role plays a pivotal part in shaping the paid media strategy and executing campaigns with a significant annual advertising budget across various platforms. Your mission will be to drive sustainable growth by optimizing critical performance metrics.

The ideal candidate will possess a data-driven mindset with the ability to craft tailored strategies for each advertising channel. You will be experienced in creative strategy and development to ensure the production of high-performing ad creatives. This position emphasizes the importance of testing and experimentation, especially during seasonal planning, while also requiring a comprehensive understanding of subscription economics and LTV optimization.

We are seeking someone with a minimum of 5 years of experience in performance marketing, particularly within direct-to-consumer (DTC) or eCommerce sectors, and a proven ability to manage and scale multi-million dollar paid media budgets. Deep expertise in platforms like Meta, Google, and other paid acquisition channels is essential.

The successful candidate will thrive in a collaborative environment, working cross-functionally and displaying comfort in a fast-paced, high-growth atmosphere. Experience with seasonal businesses, particularly focusing on subscription models and LTV optimization, is also critical.

As the Director of Performance Marketing, you will lead a dynamic team, partner with internal and agency partners, and play a crucial role in propelling the company's growth through strategic, data-driven decisions.

Functions

Marketing