Director of Performance Marketing

Empower Brands is seeking a Director of Performance Marketing to help build and lead a centralized franchisee growth capability across our portfolio of brands. This role will oversee paid media strategy, platform and partner management, franchisee performance reporting, and the ongoing evolution of services that support local lead generation and conversion. Lead the design, implementation, and launch of Empower’s in-house performance marketing capability.Translate the strategic vision into a practical operating model, service offering, implementation roadmap, and franchisee experience.Lead platform implementation, configuration, and ongoing optimization.Establish the workflows, standards, service levels, governance, and processes required to scale across multiple franchise brands.Partner with Brand Presidents, Marketing, Finance, Legal, IT, Operations, and franchisee leadership groups to prepare for launch.Support the onboarding of the franchise brands and franchisee accounts.Build the capability in parallel with broader organizational hiring and platform implementation timelines. 5+ years experience leading paid-media strategy and execution across Google and Meta.Bachelors degree in marketing, advertising, communications, business or a related discipline Deep knowledge of Google Search, Local Services Ads, Display, YouTube, Meta, campaign architecture, attribution, and optimization.Experience implementing or operating marketing technology, advertising platforms, dashboards, or multi-location marketing systems.Experience integrating paid-media execution with CRM, call tracking, landing pages, lead routing, and reporting.Demonstrated experience building a new service, capability, operating model, or internal agency function from the ground up.Strong change-management experience across complex stakeholder groups.Experience selecting, negotiating with, and managing agencies, technology vendors, and platform partners.Ability to personally execute campaigns and platform work during the initial build.Ability to move between strategy, product design, operations, technology, campaign execution, and stakeholder management.Experience building business cases and contributing to pricing, packaging, budget, and service-economics decisions.Strong analytical skills and the ability to translate data into actions and business recommendations.Demonstrated ability to operate effectively in an entrepreneurial, evolving, and highly visible environment. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.