Director of Product, Ad Experience and Monetization - Samsung TV Plus The Sr. Director of Product, Ad Experience and Monetization for Samsung TV Plus will own the end-to-end product strategy and execution for advertising in Samsung TV Plus including inventory, formats, and demand integrations. A critical dimension of this role is tight partnership with the Samsung TV Plus Content team to ensure monetization strategy is deeply aligned with the content roadmap, programming mix, and viewership growth strategy. Product Strategy: • Own the ads monetization strategy for Samsung TV Plus, including ad load, yield optimization, pricing levers, and revenue performance. Content-Aligned Monetization Strategy • Partner closely with the Samsung TV Plus Content leadership team to align ad monetization strategy with: • Content acquisition and programming roadmap • Channel mix (owned & operated, licensed, genre-based, event-driven) • Viewership growth and audience development strategies • Co-develop monetization approaches tailored to different content types and viewing behaviors (e.g., long-form lean-back viewing, news, sports, events, niche interest channels).
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