Director of Product Marketing, SMB Advertising

We are looking for a Director of Product Marketing who will be pivotal in driving the launch, development, adoption, and improvement of the self-serve platform. • Develop and refine product positioning and messaging tailored to verticalized SMB needs, highlighting the unique benefits of Paramount’s self-serve ad platform • Craft compelling vertical-specific messaging, custom user interface (UI) copy and FAQs to drive adoption and user engagement • Define and implement GTM strategies for new product launches, features, and updates, ensuring alignment with business goals and SMB advertiser needs • Partner with Marketing and Customer Success teams ensuring seamless execution of launch plans • Act as the key liaison between Product, Marketing, Design, and Sales teams to ensure cross-functional alignment and success • Gather and incorporate SMB advertiser feedback to influence product roadmap and feature prioritization • Collaborate with Product Management to prioritize features based on customer feedback, market trends, and business impact • Provide input on technical features, user interface enhancements, and customization tools to optimize the SMB experience • Conduct customer interviews, surveys, and feedback sessions to gain deep insights into SMB advertiser needs • Analyze user behavior and platform performance data to drive continuous improvements in funnel conversion, user engagement, and retention • Track and measure key indicators, such as platform adoption, customer satisfaction, and return on investment, to ensure the platform’s success and identify areas for growth • Continuously optimize marketing strategies and campaigns based on performance data and customer feedback Bonus: proficiency in SQL • Thrive in a fast-paced environment, with a passion for innovation and a track record of bringing innovative ideas to life • Excel at working cross-functionally, bringing together diverse teams to achieve common goals • Laser-focused on delivering measurable outcomes, with a relentless drive to improve key indicators such as funnel conversion and customer satisfaction • Can strategize, balance and complete various projects/roadmaps while maximizing the results and impact The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability.