Director of Retail Media

Lead Hasbro’s global Retail Media Center of Excellence (COE), driving strategic vision, investment strategy, operational excellence, capability development, and business growth across Amazon, Walmart Connect, Roundel, and emerging retail media networks. As part of Hasbro’s transformation toward a world-class internal media model, the Director, Global Retail Media will define the operating model, governance framework, measurement standards, technology roadmap, and long-term capability strategy for Retail Media. Partner with Marketing Analytics & AIM teams to establish Retail Media measurement frameworks and performance standards.Define KPIs that connect media investments to business outcomes.Establish attribution methodologies and reporting standards that improve decision-making. Lead and develop a high-performing Retail Media organization.Create talent development strategies that strengthen organizational capabilities.Foster a culture of collaboration, accountability, innovation, and continuous learning.Contribute to workforce planning and future organizational design.Serve as an advocate for Hasbro’s evolving in-house media organization. Bachelor’s degree in marketing, Advertising, Business, Communications, or a related field.10+ years of experience in Retail Media, Commerce Media, Performance Marketing, or related digital media disciplines.5+ years of people leadership experience with a demonstrated track record of building and developing high-performing teams.Deep expertise across Amazon Ads, Walmart Connect, Roundel, and broader Retail Media ecosystems.Proven experience leading large-scale media investments tied directly to commercial outcomes.Strong understanding of measurement, attribution, audience strategy, and media effectiveness.Experience developing operating models, governance frameworks, or organizational capabilities.Proven ability to influence executive stakeholders and drive organizational change.Strong communication, storytelling, and executive presentation skills.Experience within consumer products, toys, entertainment, gaming, or related industries preferred.