Director of Sales and Marketing

Position: Director of Sales and Marketing - Full Time - Columbia, SC Description Responsibilities include but are not limited to: Sales Process: • Manage all inquiries personally when in the building • Provide staff training for Inquiry Handling by phone and in person according to corporate guidelines • Ensure bench strength and leadership availability for inquiries and tours in the absence of the Sales and Marketing Director • Provide customer service training as part of the orientation of all new hires and at least annually to all staff • Promote all appropriate sales enhancements • Respond to all information gathered from the Mystery Shopping Program to improve inquiry handling Referral Development: • Conduct external marketing calls according to corporate schedule, and dependent on census • Enter calls in lead tracking system • Follow-up on all external calls • Host community events according to predetermined schedule • Establish, promote and/or work with senior care support groups • Promote the community as a meeting space for local groups • Build community relationships through participation in networking groups at least 1x weekly • Serve as educational spokesperson on aging and health issues • Develop Resident Referrals through promotion of incentives and housewarming parties Qualifications • Must have a High School Diploma or GED • Bachelor's degree preferred or equivalent experience • Three years' experience working as a marketing director in senior care • Demonstrated ability to build a census • Ability to analyze data and develop and implement a marketing plan • Strong organizational skills and ability to multi-task and complete projects on time • Ability to establish relationships and connections with prospective clients and their families, employees, community resource groups, and management team • Must possess strong oral and written communication skills and be proficient using computer programs • Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends • Must be able to lift, carry, and push up to 25lbs #J-18808-Ljbffr