The Director of Sales and Marketing is responsible for planning, directing, and coordinating system-wide sales and marketing functions for PVM, including sales and marketing strategies, move-in processes for Villages. • Identify, develop, or evaluate marketing strategy, based on knowledge of products, programs and services and the associated objectives, market characteristics, and cost factors. • In coordination with the Facilities Advancement Department, evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. • Coordinate or participate in promotional activities and trade shows, to market PVM and individual Village services. Experience • Minimum of five years in a management-level sales and/or marketing position in senior living and/or aging services field.. Two years supervisory experience and experience in senior living, aging services and/or long-term care preferred.
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