Director of Sales and Marketing

The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group & volume transient. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms only) to ensure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment. This position is a selling leader and covers a portion of the group market. Responsibilities: • Responsible for leading & driving top line revenue for traditional sales segments to include group & volume transient • Assesses & reacts to market trends, market share & the competitive hotel environment • Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives • Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization • Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting • Solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections and written communication • Prepare correspondence to customers, internal booking reports and file maintenance • Participate in daily business review meeting, training and other sales related meetings as required • Ability to work with other departments within the hotel to provide quality service to customers • Maintain positive guest relations at all times • Resolve guest complaints, ensuring guest satisfaction • Attend Industry Meetings and Tradeshows as requested in addition to Community Events • Develop and maintain knowledge of Local and Economic Market trends, Competition and Customers