Director of Sales and Marketing

Director of Sales & Marketing
DoubleTree by Hilton Rochester

Join Our Team as Director of Sales & Marketing at DoubleTree by Hilton Rochester

Are you a driven, strategic sales leader with a passion for hospitality and a proven ability to grow revenue? DoubleTree by Hilton Rochester is seeking an experienced Director of Sales & Marketing to lead our hotel’s sales strategy, strengthen market presence, and drive top-line performance.

This is an exciting opportunity to join a full-service Hilton property during a dynamic period of transformation, including a renovation in 2025. The ideal candidate is a results-oriented leader who thrives on building relationships, creating strategic action plans, mentoring teams, and identifying new revenue opportunities across guest rooms, meetings, events, and food and beverage.

As Director of Sales & Marketing, you will play a key role in shaping the hotel’s success by maximizing occupancy, increasing ADR, expanding market share, and elevating the guest and client experience.

About Us

The DoubleTree by Hilton Rochester features a unique open, glass-enclosed tropical atrium and is excited to undergo renovation in 2025. Our hotel offers:

248 guest rooms
A full-service restaurant
More than 12,000 square feet of meeting space

Conveniently located off I-390, just north of the New York State Thruway, and near downtown Rochester and Greater Rochester International Airport, our property is well positioned to serve business travelers, groups, and leisure guests alike.

AFP Management is a franchise company committed to excellence within the Hilton family of brands. We look for leaders who exemplify Hilton’s core values:

Hospitality – We are passionate about delivering exceptional guest experiences.
Integrity – We do the right thing, all the time.
Leadership – We are leaders in our industry and our communities.
Teamwork – We work together in everything we do.
Ownership – We are accountable for our actions and decisions.
Now – We operate with urgency and discipline.

We also value the following key attributes:

Quality
Productivity
Dependability
Customer Focus
Adaptability

What You’ll Do

As Director of Sales & Marketing, you will:

Lead all sales activities to ensure achievement of revenue plan goals
Develop the annual Revenue Plan in collaboration with the Executive Committee
Prepare sales and marketing budgets, forecasts, and action plans
Produce, implement, and monitor strategic initiatives to achieve budgeted performance
Analyze market trends and demand patterns to grow revenue, occupancy, and rate
Procure new and repeat business through direct sales efforts and account development
Build and maintain relationships with corporate accounts, travel agencies, event planners, airlines, associations, wholesalers, and other key market segments
Execute targeted sales programs to increase room revenue, banquet sales, and business during need periods
Coordinate with regional and worldwide sales offices, with particular focus on local market opportunities
Plan and conduct sales trips and attend industry events to promote the hotel
Meet with major clients and event organizers to ensure satisfaction and strengthen partnerships
Organize and attend key sales and public relations functions at the hotel
Review daily business levels, anticipate challenges, and collaborate with department heads on solutions
Lead weekly Yield Committee meetings to review demand patterns and adjust ADR strategy
Set performance goals for each sales manager and coach the team toward success
Oversee departmental hiring, onboarding, coaching, performance reviews, counseling, and discipline as needed
Identify training needs and ensure all training is planned and executed in accordance with Hilton standards
Prepare written communications and presentations for the General Manager and leadership team
Communicate market conditions, occupancy trends, and need periods to the Executive Committee
Build strong internal and external relationships to drive collaboration, commitment, and results

What You Bring

The ideal candidate will have:

Proven leadership experience in hotel sales and marketing
Strong knowledge of key market segments, including corporate, group, meetings, tour and travel, FIT, and incentive business
Demonstrated success in forecasting, budgeting, revenue planning, and departmental P&L analysis
Experience developing and executing both short- and long-term strategic plans
Strong administrative and organizational skills with the ability to structure efforts and allocate resources effectively
Excellent verbal and written communication skills, including presentation development and public speaking
Strong interpersonal skills with the ability to build, motivate, and develop a high-performing team
A proactive leadership style and the ability to drive change and continuous improvement
Strong business acumen and the ability to make decisions that strengthen the hotel’s financial performance
Proficiency in Delphi, Word, Excel, and PowerPoint
The ability to enforce hotel standards, policies, and procedures
The ability to prioritize, delegate, problem-solve, and exercise sound judgment
A collaborative approach and the ability to build positive relationships across departments
Previous exposure to other hotel departments, preferably Front Office and Food & Beverage

Education & Experience

College degree or equivalent experience required
Minimum 3–5 years of experience as a Director of Sales and/or Marketing in a large group or convention-focused hotel environment

Physical Requirements

Long hours may occasionally be required
Light work, including exerting up to 20 pounds of force occasionally and up to 10 pounds frequently or constantly to move objects

Benefits

We offer a competitive benefits package, including:

Medical, Dental, and Vision Insurance
Voluntary Life Insurance
Voluntary Long-Term Disability
401(k) Plan
Paid Time Off
7 Paid Holidays
Go Hilton Travel Program – up to 100 nights of discounted travel
Complimentary lunch or dinner each workday

Pay Range: $90,000 - $100,000 / year

If you are ready to lead with strategy, passion, and purpose, we invite you to apply and become part of the team shaping the future of DoubleTree by Hilton Rochester.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. In accordance with New York State’s Pay Transparency Law (New York State Labor Law Section 194-b) which requires private employers with four (4) or more employees to include a range of pay for all advertised jobs, promotion, or transfer opportunities. This position pays between $90,000 and $100,000 annually, dependent on experience.