Director of Sales and Marketing

DoubleTree by Hilton Rochester is seeking an experienced Director of Sales & Marketing to lead our hotel’s sales strategy, strengthen market presence, and drive top-line performance. This is an exciting opportunity to join a full-service Hilton property during a dynamic period of transformation, including a renovation in 2025. Leadership – We are leaders in our industry and our communities. As Director of Sales & Marketing, you will: Lead all sales activities to ensure achievement of revenue plan goals Develop the annual Revenue Plan in collaboration with the Executive Committee Prepare sales and marketing budgets, forecasts, and action plans Produce, implement, and monitor strategic initiatives to achieve budgeted performance Analyze market trends and demand patterns to grow revenue, occupancy, and rate Procure new and repeat business through direct sales efforts and account development Build and maintain relationships with corporate accounts, travel agencies, event planners, airlines, associations, wholesalers, and other key market segments Execute targeted sales programs to increase room revenue, banquet sales, and business during need periods Coordinate with regional and worldwide sales offices, with particular focus on local market opportunities Plan and conduct sales trips and attend industry events to promote the hotel Meet with major clients and event organizers to ensure satisfaction and strengthen partnerships Organize and attend key sales and public relations functions at the hotel Review daily business levels, anticipate challenges, and collaborate with department heads on solutions Lead weekly Yield Committee meetings to review demand patterns and adjust ADR strategy Set performance goals for each sales manager and coach the team toward success Oversee departmental hiring, onboarding, coaching, performance reviews, counseling, and discipline as needed Identify training needs and ensure all training is planned and executed in accordance with Hilton standards Prepare written communications and presentations for the General Manager and leadership team Communicate market conditions, occupancy trends, and need periods to the Executive Committee Build strong internal and external relationships to drive collaboration, commitment, and results