Director of Sales and Marketing

Company Description Lancaster Arts Hotel is a boutique property located in a restored 1881 tobacco warehouse that combines historic architecture with contemporary art and modern comforts. Featuring 63 thoughtfully designed guest rooms and suites, the hotel functions as both a lodging destination and a working art gallery in Lancaster’s vibrant arts district. Guests enjoy complimentary deluxe continental breakfast, covered parking, high-speed WiFi, and access to a 24-hour fitness room and the YMCA wellness center across the street. The hotel offers boardroom and event spaces ideal for creative retreats, client meetings, and intimate gatherings, all within walking distance of cultural venues, dining, and Franklin & Marshall College. Lancaster Arts Hotel partners with local businesses and arts organizations to deliver an elevated, community-focused hospitality experience.

Role Description This full-time, on-site Director of Sales and Marketing role is based at Lancaster Arts Hotel in Lancaster, PA. The Director is responsible for developing and executing strategic sales and marketing plans to drive room nights, group business, and event bookings across corporate, group, and leisure segments. Daily responsibilities include prospecting and cultivating new business, maintaining key client relationships, responding to leads, conducting site visits, and negotiating contracts and packages aligned with revenue goals. The role oversees marketing initiatives such as digital campaigns, social media presence, partnerships with local organizations, and brand positioning to enhance visibility and occupancy. The Director will collaborate closely with operations, revenue management, and general manager to forecast demand, analyze performance metrics, manage the sales and marketing budget, and ensure a consistent, guest-centered brand message. This position also leads and mentors the sales and marketing team, ensuring effective coordination of activities, accurate reporting, and adherence to company standards.

Qualifications

Strong Sales and Business Development skills, including prospecting, pipeline management, and closing group, corporate, and leisure accounts.Experience in Sales Operations, including forecasting, reporting, contract management, and effective use of CRM or sales systems.Demonstrated Customer Service focus with the ability to build long-term client relationships and represent the hotel professionally in all interactions.Team Management experience, including coaching, performance management, and cross-functional collaboration with operations and revenue management.Background in hospitality sales and marketing, preferably in boutique or lifestyle hotels, with knowledge of local or regional markets.Proficiency in digital marketing concepts, including online distribution channels, social media, and brand positioning strategies.Strong analytical, organizational, and negotiation skills with the ability to interpret data and make informed commercial decisions.Excellent verbal and written communication skills and confidence in conducting presentations, site tours, and client meetings.Bachelor’s degree in Hospitality Management, Business, Marketing preferred,